Direct and Indirect Measurements of Stereotypes Analyzing...

Direct and Indirect Measurements of Stereotypes Analyzing the use of Direct and Indirect Measurements of Stereotypical Behaviors In the direct measurement of stereotypes, such as the free response, scientists must ask if it is a reliable measurement of stereotypes. Many people may answer a free question regarding a particular group, but answers may be given to the tester of what the tested may what the tester to hear. For example, if a behavioral scientist were to ask a student his or hers feelings regarding African Americans, the student may state what is perceived as the ‘right’ answer at the time, so the scientist does not project the student as a bigot, racist, discriminatory or stereotypic. Therefore, according to David J.†¦show more content†¦52). INDIRECT MEASUREMENTS The Lexical Decision Measure is an indirect measurement that induces a more direct response formed from a person’s opinion or belief system, through indirect means of visual stimulation (i.e. certain words), instead of being prompted by certain label of a particular group(s). However, this too can cause problems, with examples in many versions of dictionaries referring to the word â€Å"black† as â€Å"1. Lacking hue and brightness, absorbing light without reflecting any of the rays composing it. 2. Characterized by absence of light; enveloped in darkness: a black night† (Bing, 2014), before it begins to describe African American people. However, right after explaining that â€Å"black† may pertain to African Americans, it continues to state that black can also mean, â€Å"gloomy, pessimistic, gloomy or stained† (Bing, 2014). With using this as an example, shows the indirectness of a lexicon measurement that is subconsciously stating that Blacks or African Americans lack light, are pessimistic, gloomy, lacking hue or brightness, and enveloped in darkness. Cultural differences and beliefs will read the above definitions differently. Some cultures will believeShow MoreRelatedLibrary Management204752 Words   |  820 Pages. . . . . . . . . . . . . . . . . . . . . What Do Managers Do? . . . . . . . . . . . . . . . . . . Managerial Functions . . . . . . . . . . . . . . . . . . . Managerial Roles . . . . . . . . . . . . . . . . . . . . . . . What Resources Do Managers Use? . . . . . . . . . What Skills Are Needed by Today’s Managers? . What Are the Differences in Managing in For-Profit and Not-for-Profit Organizations? . . Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services:Read MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesManagement Course: MBA−10 General Management California College for Health Sciences MBA Program McGraw-Hill/Irwin abc McGraw−Hill Primis ISBN: 0−390−58539−4 Text: Effective Behavior in Organizations, Seventh Edition Cohen Harvard Business Review Finance Articles The Power of Management Capital Feigenbaum−Feigenbaum International Management, Sixth Edition Hodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell Leadership